Keyword Analysis Strategy

Keyword Analysis Strategy

The basis for every search campaign is SEO keyword research and analysis. Knowing what your consumers are searching for is the best way to give them exactly what they want and make your business the answer they’re looking for. Advice Interactive Group’s SEO professionals begin every new project with preliminary SEO keyword research, whether that be for webpages, blog posts, or PPC campaigns.

We’ll look at market trends to determine a set of top performing keywords by evaluating a search term’s:

Search Volume
Competitiveness
Keyword Effectiveness Index (KEI)

Once we’ve compiled a keyword list we think search engines and users alike will respond well to, we implement these into your overall SEO strategy, including on-page and off-page optimization.

Keyword Analysis

Keyword analysis and research is the best and only way to begin any new project or marketing campaign. Our SEO team will analyze and identify top performing keywords in your industry through market research and competitive analysis. Examining what search terms your competitors are targeting will reveal a lot about your consumers and industry trends that we can then implement into your own keyword strategy.
Keyword Suggestions

It’s not always about getting visitors to your site, but about getting the right kind of visitors.

Once the initial keyword analysis is complete and our SEO professionals have identified your competitor’s targeted keywords, we can then begin refining the list of keywords to be used on your site and throughout your marketing campaign. The best keyword suggestion list contains both broad and long-tail search terms, so we’ll be sure to implement those in your overall keyword strategy. We’ll also consider a keyword’s search volume, KEI, and competitiveness within your industry to determine the best set of keyword phrases for your business.

Keyword Strategy

Once we’ve completed our SEO keyword research, the next step is to begin implementing these specified keywords into a comprehensive keyword strategy. We’ll target these search terms on your webpages, site navigation, PPC ads, and any other content we produce for your business. Our analytics specialists will also use this keyword research list to track your site’s performance so you’ll be able to see how each keyword phrase performs over a period of time.

Broad Keyword

Broad keywords are general search terms that have a high search volume and make up a large part of keyword research. Consumers using broad keywords are usually looking for information regarding a given subject and aren’t as far along in the buying cycle. Broad search terms will generate more traffic to your site; however, they’ll also be more competitive and have a lower conversion rate. A good rule of thumb is to diversify your keyword list with both broad and long-tail keyword phrases for the most successful keyword strategies.

Long-Tail Keywords

Long-tail keywords are an important part of your SEO keyword research because they target customers who are further along in the buying cycle. Longer, more specific keyword phrases are a common signature of a consumer who knows exactly what they’re looking for. Though there will be less traffic coming through search engines for a long-tail keyword, the conversion rate will be higher and there will be less competition for that given search term, making long-tail keywords an integral part of your overall keyword strategy.

Negative Keywords

A negative keyword is a term used in PPC campaigns for a set of keywords you want excluded from showing on a given search query. If the keyword is unlikely to convert into a sale, you may want to prevent your business from showing on that keyword phrase. For instance, you may want to rank for “plumbers in Dallas” but not “plumbing jobs in Dallas;” therefore, you’d list “jobs” as a negative keyword to increase the efficiency and conversion rate of your PPC ads.