SEO Tips

To optimize your whole site for search engines, you’ll need to follow these basic tips: 

1. Make the website about one thing.

It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.

2. Mention keywords where they matter most.

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the general stating or through a plugin like All in One SEO Pack (which I use).

3. Link to internal pages on your site.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and unnecessary plugins.